Websites and blogs have become a common commodity in today’s world. Numerous businesses and individuals use them as part of their marketing strategy. Admittedly, they are quite effective in reaching a broader or a much wider audience globally.
Due to their effectiveness, numerous free website builders have emerged over the past few years. These free website builders make creating a website much easier and faster. Now everybody, regardless of their tech knowledge, can own an interactive and functional website. The question is, are they effective?
There are numerous free website builders available to the general public today. However, three different free website builders have emerged to be very popular. These website builders are Squarespace, Wix, and Weebly.
CMS features allow the user to easily update their websites whenever they want to. These free website builders often use pre-made templates that already adhere to a certain theme. For the purposes of this article, we will be looking at the benefits of having your website custom-built by a professional designer versus doing it yourself on one of these website builders.
It’s Built For You
When it comes to using a pre-made template, you may never find exactly what you’re looking for. However, if you have your website custom-built, you can have it built to match the uniqueness of your business and brand. In other words, you can have your website built to look and function in the exact way you want it to. Your website can match what you had imagined.
They Are Flexible
Over time, as your business grows, you may want to change the look of your website. Additionally, you may want to incorporate more features and plugins into your website. A custom-built website is highly flexible and can be easily updated or changed. Changing or updating a template with a site builder may not be as easy. More often than not, you may have to start over and choose a different template altogether.
Improved Search Engine Optimization
Search Engine Optimization has never been as important as it is now in today’s content-saturated world. SEO helps your website appear among the first five results from an organic search engine result. Recent research confirms that individuals are more likely to click on the first five results, and ignore the rest.
By having your website custom-built, you can have it optimized for search engines.
They Are Not Limited
Free website builders such as Wix or Squarespace often come with a payment plan. The cheaper the payment plan, the more limited you are. In other words, your website will not be as highly interactive or functional. This can especially limit your potential as a business or company.
Custom-built websites are not limited at all. You can have it built according to the function it will be performing. If you want a highly interactive and engaging website, you can easily get it by having one custom-built.
In conclusion, free website builders have their advantages. They can be limited in terms of functionality, design, look. With a custom-made website, you can enjoy a fully effective website that is easy to update and maintain.
Do you need a custom-built website for your business? I can help. Contact us today.