• Goals
  • Scope
  • Timeframe
  • Investment
  • Why Us?
  • Legal Stuff
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  • Goals
  • Scope
  • Timeframe
  • Investment
  • Why Us?
  • Legal Stuff

Delivering

Beautiful

Experiences.

Proposal

Mai Tai Website & Marketing Proposal

Delivered to

Tony Chow

April 25, 2020

Contact

Tony Shaw

Overview & Goals

Dear Tony Chow

It was great to speak with you yesterday about your new project.

Gone are the days when we knew for certain that everyone was viewing the web on a desktop or laptop computer so websites were designed and developed for that standard experience. Increasingly, people are viewing the web on a variety of devices – tablets, smartphones, and other mobile devices. If your website doesn’t support those devices, this can negatively affect how users interact with your business. The site may load slowly, the layout is fixed and awkward to navigate and you may end up with a frustrated user. Statistics show that most users don’t convert when using small-screen devices which means you may be losing out on valuable business opportunities.

The Tidemark Creative team can turn this problem around using responsive design. We’ll design your website’s front-end templates to adapt and scale to whatever kind of device the user is viewing from while maintaining your existing look and feel and improving overall performance. We’ll test it on a variety of devices – mobile and non-mobile – to ensure the experience is consistent and easy to use.

We want to improve your sales by at least 20% per month. Now that’s what you’d call responsive, don’t you agree?

We propose to design and develop a new website for Mai Tai – Proposed domain: eatmaitai.com.

The look-and-feel of the website will be fresh and will incorporate messaging and content to showcase Mai Tai’s full menu as well as online ordering. The overall website architecture and functionality will be based on the following site map:

  1. Welcome
  2. Restaurant/About Us
  3. Menu
  4. Gallery
  5. Contact

The new website will be built on the WordPress content management system and utilize a responsive design template that displays well on desktops, as well as tablets and handheld mobile devices. We will work together to incorporate a social media plan to be managed on a monthly basis by our team.

Finally, we propose work with Mai Tai on a monthly retainer to further marketing capabilities and to assist in the brand development of the new direction for Mai Tai.

Sincerely,

Tony Shaw

Scope of Services

Planning & Research

The first step is we need to thoroughly understand your business, your business goals, your customers, and their expectations and behavior, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website. Tidemark and Mai Tai will finalize project requirements and direction. We will develop a final project brief and refined site map for the website. We will create a monthly social media plan to be implemented, driving traffic to the website, and creating online orders driving additional revenue.

Design

Once we’re armed with this information, we’ll set to work sketching out interface layouts for 3-5 different views, including the home page, subpage, the blog template, and any additional templates needed. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing us to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different screen sizes.

Next, we’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of revisions on the design.

Content

Mai Tai will provide Tidemark Creative with any new content for the new website (copy, images, videos, etc.) in digital format. We will review and edit copy for the site as needed. Tidemark Creative is available for content writing at an additional cost if needed.

Development

We will develop the new, expanded website based on the provided site content and desired functionality.

Best practices will be implemented to ensure this site is search engine friendly. We will integrate Google Analytics tracking for all links, views, downloads, and other actions and configure the profile accordingly.

 

We will fully integrate a third party ordering system and connect Stripe as your payment processing system.

Upon completion, we will present the website to Mai Tai for review on a staging server. Two (2) rounds of revisions to the website are included.

Deployment

We will install the final website on production servers and provide all hosting services as required.

Additional Recommendations

Support & Maintenance Retainer (Monthly)

We recommend retaining our services after the site is launched to assist with any further support issues that arise. As part of this retainer, we will also provide monthly analytics reports and recommendations to further improve your site conversion.

Mai Tai staff may update site content via the WordPress content management system. Tidemark Creative will assist Mai Tai staff with any updates on an hourly ($105/hr) or per-project basis as needed unless Mai Tai is subscribed to the monthly maintenance package.

Timeframe

To complete the work outlined in the project scope, we’ll need approximately 12 weeks from beginning to end, depending on when we receive feedback at each milestone. Upon signing the proposal we are prepared to start work immediately.

Phase

Week

  • Planning & Research 1
  • Design & Content 2-3
  • Development 4-5
  • Deployment 6

Your Investment

Below is the budget we’ve estimated based on the scope of services outlined earlier in this proposal. If you have any questions about our pricing or need to increase or decrease the scope of work, please let us know.

Core Budget

Price

  • Research $720.00
  • Design $1080.00
  • Development $1800.00
  • Deployment $360.00
  • Integrate Ordering System $1500.00

Total

$5460.00

Recommended

Price

  • Pro Hosting & Maintenance (monthly) $199.00
  • Standard Social Media Management (monthly) $499.00
  • Standard Consultation Retainer (monthly) $750.00

Total

$1448.00

Payment Schedule

The Upfront Plan

The initial deposit must be made prior to starting the project. Your deposit will be separated into 2 payments:

Initial Deposit: $2,730.00 Due: At Start
Final Payment: $2,730.00 Due: Upon Completion. Prior to Launch.

The Easy Payment Plan

The initial deposit must be made prior to starting the project. Your deposit will be separated into 3 payments:
$2,000.00 Setup
$549.00 per month
Up to 2 Monthly Production Hours Included
Health and Maintenance Included (Updating WordPress Core and Plugins)

Required: Credit Card with Auto Debit Agreement

After your initial site is built, you can continue adding to it anytime using your monthly hours. You can also use your hours for updating or bank them for a complete remodel every 18 months* to keep your site on the cutting edge. The choice is yours.

A website redesign requires a renewed 12-month agreement.

Hosting Required: $99.00

Additional Services

Hosting Plans

Basic:

    • 100% Fully Secure Hosting
    • $99.00/mo.

Standard:

    • 100% Fully Secure Hosting
    • Includes Health and Maintenance
      (Updating WordPress Core and Plugins)
    • $199/mo. $149/mo. SAVE $50/mo.

Pro:

    • 100% Fully Secure Hosting
    • Includes Health and Maintenance
      (Updating WordPress Core and Plugins)
    • 2 Hours of monthly Website Updates
    • $299/mo. $199/mo. SAVE $100/mo.
Consultation Retainer

$750.00 per month

    • A digital and/or traditional marketing strategy
    • Planning and execution of marketing campaigns (Includes up to 3 hours of design/development/production per month)
    • Benchmarks and regular reporting to determine success
    • 2 monthly meetings to check in and ensure that everything is on track
    • Continuous improvement of campaign performance and A/B testing
    • Clear ROI
    • We are your one-stop shop where you go for both your advice and your method of execution.
    • Requires a 6-month auto-renewing agreement.

$1250.00 per month

    • A digital and/or traditional marketing strategy
    • Planning and execution of marketing campaigns (Includes up to 5 hours of design/development/production per month)
    • Benchmarks and regular reporting to determine success
    • 3 monthly meetings to check in and ensure that everything is on track
    • Continuous improvement of campaign performance and A/B testing
    • Clear ROI
    • We are your one-stop shop where you go for both your advice and your method of execution.
    • Requires a 6-month auto-renewing agreement.
    • 50% OFF Standard Social Media Management Package (See below)
Standard Social Media Management

$499.00 per month

Pick 2 Networks

    • Facebook (3 Weekly Posts)
    • Instagram (2 Weekly Posts)
    • Twitter (3 Weekly Posts)
    • LinkedIn (2 Weekly Posts)

Features

    • Up to 2 on-demand post requests per month.
    • Monthly Analytics Report
    • Quarterly Strategy Meeting
    • Content/post creation including design, photo/video editing and copywriting.
    • Creative brainstorm, preparation and scheduling of posts and content.
    • Social media ad management.
    • Direct exclusive social media offers and contests that achieve customer interaction.
    • Each additional social media platform added is a $100 upgrade per month.
Request Pricing for More Services
    • Photography
    • Videography
    • SEO Keywords (Search Engine Optimization) – Packages available.
    • Pay-Per-Click Google AdWords – Manage Google Adwords – Packages available
    • Additional Social Media Management – Packages available
    • Media Buying: Direct Mail, TV, Radio, etc.

Why Us?

At Tidemark Creative, we’re all about the experience. We design simple, compelling, and functional websites that make it easy for users to quickly find exactly what they’re looking for when they arrive at your site and then convert them into paying customers. It’s about creating an online experience that transforms users into followers, customers into ambassadors.

We do this by listening to you, understanding your target audience, and putting our extensive online knowledge to work on a plan that will improve your business goals and change the way you think about the potential of the internet.

Oh, and if you’re wondering, we’re mobile-first. It’s not just the way of the future. It’s the way of right now.

Statement of Work & Contract

Date: April 25, 2020

Between "us", Tidemark Creative, and "you", Mai Tai

You Mai Tai,

located at Mai Tai

are hiring Tidemark Creative located at 200 Kings Pond Rd. Apt 205, Jacksonville, NC 28546 to design and develop a website and /or other services listed above, for the estimated total of $5460.00 as outlined in our previous correspondence.

1.0 SERVICES RENDERED

DESIGN

We create look-and-feel designs, and flexible layouts that adapt to the capabilities of many devices and screen sizes. We create designs iteratively and use predominantly HTML and CSS so we won’t waste time mocking up every template as a static visual. We may use static visuals to indicate a look-and-feel direction (colour, texture and typography.)

You’ll have two or more weekly opportunities to review our work and provide feedback. If, at any stage, you’re not happy with the direction our work is taking, you will pay us in full for everything we’ve produced up to that that point and then cancel this contract.

TEXT CONTENT

Writing or inputting any text copy is not included in this contract.  If you’d like us to write new content or input text for you, we’re happy to provide a separate estimate for that.

PHOTOGRAPHS

You’ll need to supply graphic files to us in an editable, vector digital format. Photographs must be in a high resolution digital format. If you choose to buy stock photographs, we can suggest stock libraries and style of photography/images. If you’d like us to search for photographs for you, we can provide a separate estimate for that. Cost of buying stock photographs or a photo shoot is not included in this contract.

HTML, CSS AND JAVASCRIPT

We deliver templates developed from HTML5 markup, CSS2.1 + 3 stylesheets for styling and unobtrusive Javascript for feature detection, poly-fills and behaviors.

BROWSER TESTING

Browser testing no longer means attempting to make a website look the same in browsers of different capabilities or on devices with different size screens. It does mean ensuring that a person’s experience of a design should be appropriate to the capabilities of a browser or device.

DESKTOP BROWSER TESTING

We test our work in current versions of major desktop browsers including those made by Apple (Safari), Google (Chrome), Microsoft (Internet Explorer), and Mozilla Firefox. We’ll also test to ensure Microsoft Internet Explorer 8 for Windows users get an appropriate, possibly different, experience. We’ll implement a single column design for Internet Explorer 7 and below for Windows but we won’t test in other older browsers unless you specify otherwise. If you need an enhanced design for an older browser, we can provide a separate estimate for that.

MOBILE BROWSER TESTING

Testing popular small-screen devices is essential in ensuring that a person’s experience of a design is appropriate to the capabilities of the device they’re using. We test our work in:

  • iOS: Safari
  • Android 4.1: Google Chrome, Firefox
  • Android 3.2: Browser, Firefox

We currently don’t test Blackberry OS or Blackberry QNX, Opera Mobile, Symbian or other mobile browsers. If you need us to test using these, we can provide a separate estimate for that.

TECHNICAL SUPPORT

We’re not a website hosting company so we don’t offer support for website hosting, email or other services relating to hosting. You may already have professional hosting and you might even manage that hosting in-house; if you do, great. If you don’t, we can set up an account for you at one of our preferred hosting providers. We can set up your site on a server, plus any statistics software such as Google Analytics and we can provide a separate estimate for that. After that, any updates to, and management of that server will be up to you.

CHANGES AND REVISIONS

We know from experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your earliest ideas. We don’t want to limit your ability to change your mind or make decisions later when you might be better informed.  The price at the beginning of this contract is based on the length of time we estimate we’ll need to accomplish everything you’ve told us you want to achieve, but we’re happy to be flexible. If you want to change your mind or add anything new, that won’t be a problem as we’ll provide a separate estimate for to cover the additional work.

ERRORS

We can’t guarantee that our work will be error-free (we’re human!) so we can’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them.

2.0 MUTUAL COOPERATION

We agree to use our best efforts to fulfill and exceed your expectation on the deliverables listed above. You agree to aid us in doing so by making available to us needed information pertaining to your website and to cooperate with us in expediting the work.

3.0 CHARGES FOR SERVICES PERFORMED

3.1 Functionality or feature requests above and beyond those listed in the budget and/or the functionality specs may be considered out-of-scope and an amendment to the budget will be recommended. Projects that go dormant for longer than 45 days will incur fee to resume work at the discretion of Tidemark Creative.

4.0 TERMS OF PAYMENT

4.1 BILLING SCHEDULE

We’re sure you understand how important it is as a small business that you pay the invoices that we send you promptly. We’re also sure you’ll want to maintain a positive working relationship and keep the project moving forward,  so you agree to stick tight to the following payment schedule.

The total budget for this project: $5460.00

Tidemark Creative will invoice for fifty percent (50%) of the initial fees at the point of this signed contract agreement which will act as the deposit. The remaining 50% will be billed monthly as the service hours are spent or when the project is launched.

You will supply Tidemark Creative with all necessary purchase order numbers and other internal information required for invoice processing before the close of the month of work (if applicable).

4.3 CLIENT AGREEMENT TO PAY

You agree to pay our initial (1st) invoice upon receipt which will act as a deposit for the project. Every invoice after that will have 15 day payment terms. In the event payment is not made within 15 days, Tidemark Creative will charge a late payment fee of 1%  per month on any overdue and unpaid balance not in dispute, to cover the manpower, interest, and other costs Tidemark Creative pays for carrying overdue invoices from you. In addition, Tidemark Creative reserves the right to stop work until payment is received.

4.4 COLLECTION COSTS

In the event that we incur legal fees, costs, and disbursements in an effort to collect our invoices, in addition to interest on the unpaid balance, you agree to reimburse us for these expenses.

5.0 CANCELLATION OF PLANS

You have the right to modify, reject, cancel or stop any and all plans or work in process. However, you agree to reimburse us for all costs and expenses we incurred prior to your change in instructions, and which relate to non-cancelable commitments, and to defend, indemnify and hold us harmless for any liability relating to such action. We agree to use our best efforts to minimize such costs and expenses.

6.0 RESPONSIBILITIES OF US AND YOU

6.1 TIDEMARK CREATIVE’S RESPONSIBILITY FOR RELEASES

We shall obtain releases, licenses, permits or other authorization to use testimonials, copyrighted materials, photographs, artwork, or any other property or rights belonging to third parties obtained by us for use in performing services for you (If applicable).

6.2 CLIENT RESPONSIBILITY FOR RELEASES

You guarantee that all elements of text, images, or other artwork you provide are either owned by your good selves or that you have permission to use them. We’ll own the unique combination of these elements that constitutes a complete design and we’ll license that to you, exclusively and in perpetuity for this project only, unless we agree otherwise. We can provide a separate estimate for that.

6.3 CLIENT RESPONSIBILITY FOR ACCURACY

You shall be responsible for the accuracy, completeness, and propriety of information concerning your products and services which you furnish to us verbally or in writing in connection with the performance of this Agreement.

7.0 CONFIDENTIALITY

Tidemark Creative acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by Tidemark Creative on behalf of you or disclosed by you to Tidemark Creative.

8.0 TERM AND TERMINATION

8.1 PERIOD OF AGREEMENT AND NOTICE OF TERMINATION

This Agreement shall become effective as of DATE HERE and shall continue until terminated by either party upon not less than 60 days’ notice in writing given by either party to the other.

8.2 TERMINATION FOR CAUSE

Either party to this Agreement may terminate the Agreement if the other party defaults in the performance of any of its material duties and obligations and the default is not cured within thirty (30) days of the receipt of notice of said default, or if the default is not reasonably curable within said period of time, unless the defaulting party commences cure within said period of time and diligently proceeds to cure the default.

In addition, either party may immediately terminate this Agreement by giving written notice to the other party if the other party is insolvent or has a petition brought by or against it under the insolvency laws of any jurisdiction, if the other party makes an assignment for the benefit of creditors, if a trustee, or similar agent is appointed with respect to any property or business of the other party, or in the case of the Client, if the Client materially breaches its obligations to make payment pursuant to this Agreement.

8.3 PAYMENT FOR NON-CANCELABLE MATERIALS?

Any non-cancelable materials, services, etc., we have properly committed ourselves to purchase for your account, (either specifically or as part of a plan such as modules, photography and/or external services) shall be paid for by you, in accordance with the provisions of this Agreement. We agree to use our best efforts to minimize such liabilities immediately upon written notification from you. We will provide written proof, upon request of the {client_name}, that any such materials and services, are non cancelable.

8.4 MATERIALS UNPAID FOR

If upon termination there exist any materials furnished by us or any services performed by us for which you have not paid us in full, until such time as you have paid us in full you agree not to use any such materials, in whole or in part, or the product of such services.

8.5 TRANSFER OF MATERIALS

Upon termination of this agreement, provided that there is no outstanding indebtedness then owing by you to  Tidemark Creative, Tidemark Creative shall transfer, assign and make available to you all property and materials in its possession or control belonging to you. You agree to pay for all costs associated with the transfer of materials.

9.0 GENERAL PROVISIONS

9.1 GOVERNING LAW

This Agreement shall be governed and construed in accordance with the laws of the state of North Carolina.

9.2 REPRESENTATIONS AND WARRANTIES

The parties each individually represent and warrant that each has full power and authority to enter into this Agreement and to perform all of their obligations hereunder without violating the legal or equitable rights of any third party.

9.3 ENTIRE AGREEMENT

Except as otherwise set forth or referred to in this Agreement, this Agreement constitutes the sole and entire Agreement and understanding between the parties hereto as to the subject matter hereof, and supersedes all prior discussions, agreements and understandings of every kind and nature between them as to such subject matter.

9.4 SEVERABILITY

If any provision of this Agreement is held to be illegal, invalid, or unenforceable under any present or future law, then that provision will be fully severable. In such instance, this Agreement will be construed and enforced as if the illegal, invalid, or unenforceable provision had never comprised a part of this Agreement, and the remaining provisions of this Agreement will remain in full force and effect.