The director at South Asian Ministries came to Tidemark Creative looking to partner and rebrand for an upcoming national conference.
South Asian Ministries
- Branding / Print / Trade Show
The Challenge
South Asian Ministries needed a breath of fresh air and a new paint job, to an outdated brand that would no longer capture the attention of the current generation. In an era full of turmoil and despair, we needed to create a brand and campaign that combat that ideology. Most people do not realize that South Asians represent a large portion of our local cities and that there is a need for specialized outreach and programs to reach these people with the Gospel of Jesus Christ. The goal was to create a campaign that would, in return, increase monthly and annual monetary commitments, that would allow further programs, as well as educate others on the mission of the ministry.
The Solution
We needed to start at the base of the brand and campaign, with the logo. We created a logo that reflected the dominate color of every country in South Asia. The piece of wheat that dots the “i” represents the harvest of every “individual” within this region.
The new tagline would reflect the mission and drive of the ministry. To spread the word that there still is “Hope for the Nations”. That the South Asians represented in North America will not be overlooked and will be an active focus of the local church.
We created a Trade Show display to be used at a national conference in St. Louis, MO as well as additional promotional material. Some of the additional material included pins, magnets and a brochure presenting the mission and housing a detachable monetary commitment form.
The Results
We were able to help South Asian Ministries reach a younger audience and allowing for an increase in monthly and annual giving. We were able to help them increase exposure by giving them the tools to present at conferences and conventions.
The upgrades to South Asian Ministries deliver an unparalleled brand experience with a cleaner look and bolder design that delivers the kind of feel that people have come to expect and will provide an opportunity for us to engage them even more with each and every presentation.
